The New Reality of Pharma Sales: Conversation with Barry Patel and Landry Roberts of Galt Pharma

Barry Patel and Landry Roberts of Galt Pharmaceuticals join The Pharma Sales Podcast to talk about how the pharma sales landscape is shifting — and why the traditional rep model is falling behind the realities reps, physicians, and patients see on the ground.

The conversation digs into Galt's alternative: rediscovering and redistributing proven therapies through a franchise-based sales structure that puts local ownership and direct relationships with physicians and pharmacists back at the center of the work.